Guides

Essays with the numbers baked in. Every figure comes from the Korea Tourism Data Lab snapshots that power the rest of the site.

• 

  Why every “top attractions in Korea” list is wrong

  Korea's own navigation data reveals what the country actually drives to — and it isn't what the listicles say.

  4 min read

• 

  Gyeongju or Jeonju? Korea's two history towns, by the numbers

  Visitor demographics separate the open-air museum from the food-and-photo quarter — pick the one that matches how you travel.

  5 min read

• 

  The September window: Korea's best-kept travel month

  Twelve months of national visitor data point at one under-priced stretch of the Korean calendar.

  4 min read

• 

  Where Korea slows down: the stay-time map

  Average time-on-site across 229 districts finds the places people settle into instead of ticking off.

  4 min read